In order to create more and better ideas, you must separate creation from evaluation.

Creativity is a process that consists of two elements: the generation of new ideas and production of them. If you try to do both at the same time, your mental gears will strip. You can’t drive a car in first gear and reverse at the same time. Likewise, you shouldn’t try to use different types of thinking simultaneously. In order for creativity to work as it should, the creative process needs to be broken down into its component parts – creating and evaluating – with one happening before or after the other depending on what stage in the process they apply best. The key is recognizing when each step is needed so that neither element weakens or dominates over the other.

Whether you’re using Google Ads to bring more traffic to your website, or as part of an overall marketing strategy, it’s important to keep some key do’s and don’ts in mind when creating your Google ads. By following some simple tips, you can ensure that your Google Ads are as effective as possible and a good investment of your time and money. Here are some of the most important do’s and don’ts:


Do target the right keywords. When you create your Google Ads, make sure you target keywords that are relevant to your business and that people are likely to use when searching for what you offer. This will help ensure that your ads are seen by the right people, and that you’re not wasting your money on clicks from people who aren’t interested in what you have to offer. It’s smart to target keywords that are relevant to your product.


Do use attractive and relevant images. People are more likely to click on an ad if it has an eye-catching image. Make sure your images are relevant to your product or service, and that they are clear. Make sure you test out different images so you can find out which ones work best for you.

Do test different ad variations. More ad variations mean more data to use for your split tests, which means you’ll find the best performing ads faster than you would with fewer ad variations. You don’t know what works until you try it, right? Testing your Google Ads is one of the most important steps in making them effective. You don’t want to pay for ads that aren’t going to work, so make sure you experiment with your Google Ads until they are running as efficiently as possible.

Do check if you have all the right information before you click submit. Your ads need to include accurate information about what services or products they’re advertising for and where they can be found. 

Do split testing, It is important and can be done quickly and easily with Google Ads. 

Do target the correct geographical location for your ads, not just any location that’s available in Google Ads. 

Do use call-to-action and tell potential customers what they will get when they click on your ads… don’t be vague or unclear about it!


Don’t use too many keywords. If you use too many keywords in your Google Ads campaign, it can end up hurting you rather than helping you because the search engine doesn’t know which one is the most relevant to include in your ad. Instead, try to choose 2-3 keywords or key phrases that would best describe what you are offering and make sure they are included within the first 40 characters of your ads.

Don’t skimp on the quality of your images. Don’t use images that are fuzzy or blurry.  Do invest money in high-quality images for your Google Ads because it will pay off. People are more likely to click on an ad if the image is clear and relevant, so making sure your images pop is one of the simplest ways to maximize results from your Google Ads.

Don’t forget to test! This really goes for any kind of marketing or advertising campaign you’re embarking on, especially when it comes to Google Ads. You really don’t know what works until you try a bunch of different things, so make sure you test your ads and find out which ones work best for you.

At the end of the day, Google ads are about data – so use it! By running multiple different ads at once and keeping track of which ones perform best over time, you can really get the most out of your Google ads. Experiment to get the best results, and get your Google Ads working for you rather than against you!

Google Ads


When it comes to digital marketing, Google Ads are one of the most popular and effective channels. They can be a great way to bring in traffic if done correctly. However, they are also expensive when not executed properly – wasting time and money for your business! This blog post is intended as an overview of some do’s and don’ts that will help you create more effective ads using Google AdWords.  First off, make sure you target the right keywords with high search volume so that your ad appears in front of people who may actually find value in what you offer. Second, use attractive images or videos along with compelling copy to catch people’s interest before they scroll past your banner advertisement on their screens. Thirdly let these two variations of your banner ads “compete” against one another by testing different ad copies on certain keywords. Finally, don’t forget to test your ads! Do this by changing up at least two of these practices every time you launch a new campaign. This way you will be able to truly optimize your ads and bring in more sales.

Google Ads can be a great way to bring in traffic and sales, but they can also be expensive and ineffective if not done correctly. Without the right knowledge or guidance, it’s easy to make costly mistakes when running Google Ads. That’s where Local Ads Mastery comes in. We’re here to help you create effective, profitable Google Ads campaigns that will bring in more business for your company. Want to learn more? Contact us now!