There are tons of things you can do in order to improve your Google Ads performance and conversion rate, but this tip is maybe the most important one, especially if you’re a local service business running ads for local clients who need your service right now!

This is relevant for you if you are a locksmith, garage door repair, roofing, general construction, HVAC cleaning, air duct cleaning, junk car removal, pressure cleaning, injury lawyer, chiropractor, chimney sweep cleaner, or any other service provider in the focusing on local clients.

This is super easy to implement, you simply go over to your Google Ads Account, click the Campaign you are running and want to change, click on Devices, and in the “bid adj.” (bid adjustment) part, click edit and select reduce by 100% for both Desktop and Tablets.

By doing this you will reduce the number of click bots as well as the number of people who are just looking to shop around for prices and aren’t ready to close by 10%, 20%, 30%, and even 40%!

If you want to learn more and see how you can run Google Ads at the highest levels of the game, without needing marketing consultants and agencies to run it for you for thousands of dollars every year, check out my complete Google Ads course for local service business – Local Ads Mastery –