Which is better for your 2022 ad strategy: Google Ads or Facebook Ads? It’s a question that many business owners are asking these days. Both platforms have their pros and cons, and the answer depends on your specific needs and goals. In this article, we’ll compare and contrast the two platforms, so that you can make an informed decision about which is right for you.

Let’s start with Google Ads. Google Ads campaign is the paid platform on the larger website, Google.com. It’s often referred to as pay-per-click (PPC) advertising since every time someone clicks on your ad, you are charged for that click.

On the other hand, Facebook Ads is a social media platform that you pay to use in order to get more eyes on your content. Anyone who has liked or followed your business page can see your ads, and they choose to do so by themselves. For this reason, Facebook Ads is also often called cost-per-click (CPC) advertising.

Let’s compare and contrast the two ad platforms to help you decide if Google or Facebook is better for your 2022 ad strategy.

Google Ads

Google Ads

The main strength of Google Ads is that because it’s a search engine , people go there with intent. They want to buy things, or learn more about certain topics, and Google Ads allows you to come up in search results when they type queries relevant to your product or service.

There’s a lot of competition for keywords on Google, but that doesn’t scare away many businesses because if you do a good job targeting your key phrases , there is a huge audience already waiting for what you offer.

One of the main disadvantages of PPC advertising is that you have to spend money in order to make money. Many businesses who don’t keep accurate track of their expenses get tripped up by Google AdWords because it can be difficult to determine how much a specific keyword, ad group or campaign is costing you.

Another disadvantage of Google Ads is that you have less control over who sees your ads. The people who see it are the ones searching for the relevant keywords at that moment, but they may not be your most ideal customers.

Because most businesses tend to gravitate toward Google AdWords, competition for keywords like “web design” is fierce. You’ll have to be smart about how you set up your campaigns, including the keywords you choose and where they’re placed , in order to get results.

Facebook Ads

Facebook Ads Management

Facebook Ads offers many of the same benefits as Google AdWords: it’s a strong platform for driving traffic and building brand awareness. But unlike Google, with Facebook Ads you can choose your audience. You have more control over who will see your ads and how they appear .

The main strength of Facebook advertising is that it works as a social platform as well as an ad platform. In addition to promoting their own products and services, businesses using Facebook Ads can interact with their target audience by sharing content and participating in discussions.

Facebook ads are also good for branding purposes. They can help to get people familiar with your brand, which could lead to higher sales down the road when they feel comfortable enough about you to make a purchase.

The main disadvantage of advertising on Facebook is that it’s costlier than traditional PPC advertising. Facebook ad prices are higher because the audience is very broad, so you have to pay more in order to reach a wider net of users.

Another downside to Facebook ads is that they only work if you participate on the platform as well. If you aren’t posting regular updates and engaging with your followers, Facebook won’t be a useful platform for you and it will be difficult to generate leads with ads alone.

What are some of the advantages of using Google Ads over Facebook Ads?

Google is a search engine first and foremost, meaning that it’s optimized for search terms. This makes it easier to target your ads based on what people are actually searching for. Furthermore, since Google offers more specific targeting options than Facebook does, you can better reach your desired audience.

What are some of the advantages of using Facebook Ads over Google Ads?

Since more than half of all internet users worldwide use Facebook on a regular basis, it’s an excellent option for reaching your target market. Additionally, you can easily create and personalize video ads that will grab people’s attention. That said, it’s more challenging to find your target audience on Facebook without the help of outside tools.

What factors should businesses consider before choosing between Google Ads and Facebook Ads?

When it comes to Google Ads vs Facebook Ads, there are several important differences you’ll want to keep in mind. For example, since search terms are more popular on Google, you’ll have a greater likelihood of reaching your target market. On the other hand, Facebook has a much larger customer base, so you can reach more people in less time. In short, the answer to this question depends largely upon your specific needs and goals.


The final decision comes down to the needs of your business. If you want affordable advertising that can help build brand awareness and drive traffic to your company, go with Google Ads . But if you want to use ads for branding and interacting with your customers while still having a high level of control over who sees them, Facebook Ads is the better choice.

Figuring out which advertising platform to use for your business can be difficult. You need to consider factors such as budget, target audience, advertising goals and more. There are a lot of different advertising platforms out there, and it can be difficult to figure out which one is right for your business. You need to consider factors such as budget, target audience, advertising goals and more.

Local Ads Mastery can help you make the decision about whether Google Ads or Facebook Ads is right for your 2022 ad strategy. We offer comprehensive training on both platforms so that you can make an informed decision. Want to learn more? Contact us now!