Google Ads Extensions are a great way to improve the performance of your ad campaigns. They allow you to add extra information or features to your ads, which can help you to better target your audience and increase your click-through rate (CTR).
There are a number of different types of Google Ads Extensions, and each one has its own benefits. In this article, we’ll take a look at 8 of the most popular extensions and discuss how you can use them to improve your ad campaigns.
1. Location Extensions
This extension allows you to show your business address and phone number on your ad. This is a great way to let potential customers know where you are located and make it easy for them to get in contact with you.
2. Call Extensions
Shows a phone number for contacting your business in the ads. This is another great way to increase your chances of getting clicks and conversions within your ad.
3. Sitelink Extensions
With this extension you can include a number of additional links from your site with your ad text. For example, if somebody who has visited your blog performs an online search for “dry cleaning”, you can include links to your 5 best blog posts with your ad. This is a great way to attract more clicks and increase engagement with your business.
4. Review Extensions
If you have positive online reviews or ratings then this extension could be beneficial. When someone views one of your ad extensions, they’ll also see a list of recent reviews from your site. This is a great way to build trust with users and increase the visibility of your business.
5. Structured Snippets
You can attach columns and rows of structured data to ad extensions – for example, you could include product prices, lists of options, or company information. This extension lets potential customers see all of the important information in one place to help them make an informed purchasing decision.
6. Offer Extensions
This extension is only available when you are running the “Shopping” campaign type. You can include up to 5 individual offers with your ad, and potential customers will see these when they view your advertising extensions. This is a great way to highlight special offers and discounts, and it can help you to increase the CTR of your campaigns.
7. Callout Extensions
These extensions allow you to make a statement or highlight a key benefit with your ad. For example, if someone searches for “dry cleaning” they might see a Callout Extension which says ‘Fast Turnaround’. This is a great way to show benefits and make your ad more engaging.
8. Location Extensions
This extension allows you to show your business address and phone number on your ad. This is a great way to let potential customers know where you are located and make it easy for them to get in contact with you.
Google Ads is a powerful marketing tool because it allows you to target your customers based on their location, interests, and demographics. If you’ve been struggling with getting traction for your business locally or online then this article should have given you some new ideas about how Google Ads can help drive more conversions. In the last section of our post we discussed 8 different types of extensions that are available within AdWords campaigns – from callouts to reviews to offers and everything in between! We hope these insights will give you a better understanding of what type of extension might be best suited for your own campaign. Reach out if there’s anything else we can do to support your company as they use Google Ads for local advertising purposes – our team would love to partner with you and see you succeed!
Conclusion
As a local business owner, you know that advertising is key to your success, but it can be hard to keep up with all of the latest changes in Google Adwords.
Google Adwords is always changing, and if you’re not keeping up you could be wasting a lot of money on ads that aren’t reaching your target audience.
Local Ads Mastery is an online course that will show you how to set up and manage successful Google Adwords campaigns using a “Set it and Forget it” method. You’ll learn how to target your ads so they reach the right people, and you’ll get access to our team of experts who can help you troubleshoot any problems. Want to learn more? Click the link! https://www.localadsmastery.info/
