Google Ads can be a great way to grow your business, but it’s always difficult to know where to start. This article will highlight 10 successful Google Ads ideas that are worth trying for any business owner looking to expand their online presence.
1. Offer Free Shipping for Online Orders
One way to increase revenue on your site is by offering free shipping for online orders . Customers are more likely to make purchases when there are no extra fees or they believe the purchase has a higher value. Even small online stores can benefit from this strategy, because it encourages customers to order more than just the minimum amount to qualify for free shipping.
2. Use Remarketing Ads
Remarketing is a powerful advertising strategy that can be used to attract customers who have visited your site in the past, but haven’t taken the desired action (which could be making a purchase or providing their contact information). This tactic has been shown to increase click-through rates by an average of 13%, and boosts conversions by 5-10%.
3. Offer a Discount in Exchange for a Customer’s Email Address
Sending customers a discount in exchange for their email address is a great way to find loyal customers who will continue to buy from you going forward. The customer only has to pay the shipping costs, which is an added incentive for them to complete the transaction. It’s also a great way to get new customers on your mailing list, so you can send emails with updates on special offers.
4. Offer Discounts for Product Reviews
Many online shoppers are looking for incentives when they make purchases through sites like Amazon or Ebay. One successful strategy is to offer a discount in exchange for product reviews . This has the added benefit of indicating to your customers that you trust their judgment enough to give them discounts, which will encourage more positive reviews.
5. Pay for Social Media Traffic
Although social media sites are free to use, it can be difficult to get organic traffic through these channels. However, paid traffic is an easy way to make your site more visible on social media outlets like Facebook and Twitter. If you use keywords as part of your campaign, the ads will only appear in the news feeds of users who have a higher likelihood of wanting to purchase from you.
6. Send Coupon Emails
Businesses can benefit from sending coupon emails to customers who have already purchased from them. Some of these deals can be long-term, while others are short term promotions designed to attract new business. Either way, the customer is more likely to make another purchase if they feel like they are getting a deal on their purchases.
7. Target Pop-Ups Based on User Behavior
Pop-ups are one of the most overused aspects of internet marketing, but can also be a successful tool if used properly. If you use Google Analytics to track user behavior on your site, then you can set pop-ups that target specific pages or products that particular users visited. This will increase clicks and conversions because it’s more likely to attract the right type of customer.
8. Use Re-Targeted Ads
If you already have a product page on your site with a high conversion rate, then you can use re-targeted ads to get customers who previously visited that page back into your sales funnel . These ads only appear after a certain amount of time has passed since the customer initially visited your site, which means that they have a higher likelihood of making a purchase based on your original offer.
9. Create Content Based Ads
Content-based ads are one of the most powerful ways to use Google ads because it’s so easy to target customers based on specific interests or demographics . Since there is no “right time” to run a content ad, they can be set and forgotten until you notice an increase in conversions.
10. Mobile Device Specific Ads
The users are supposed to be on their way to making a purchase, so Google automatically changes the ads depending on the device type of who is using them.
11. Local Keywords
With Google Ads you can target your ads based on specific locations or keywords that people search for in that location.
12. Product Categories
With Google Ads you can choose which types of products you want your ad to show up for. For example, if you sell watches and sunglasses, you might only select the “Watches” category in order to get a tighter group of potential customers
13. Product Targets
You can also choose a specific target that you wish your ad copy to show up for, such as men or women.
14. Use Image Ads
Another successful strategy is to use image ads , which are available through AdWords Express. Since users have been conditioned by other websites to ignore text-based ads, images stand out much more prominently on the page and are therefore more likely to get clicked.
Hopefully, this article gave you several new ideas that you can use with your own Google ads campaign. If you’re not using Google Ads yet, then you might be missing out on a great opportunity to grow your business. But it’s always difficult to know where to start with such a large platform.
Conclusion
Google Ads can be a great way to reach new customers and grow your business. But it can be difficult to know where to start. This article has highlighted 10 successful Google Ads ideas that are worth trying for any business owner looking to expand their online presence. If you’re not using Google Ads, you might be missing out on a great opportunity to grow your business. With over 3 million businesses using Google Ads, it can be tough to stand out from the competition. There are so many options available on the Google Ads platform that it can be difficult to know which ones will be successful for your business.
Local Ads Mastery can help you cut through the noise and find the right strategies for your business. We’ve helped thousands of businesses achieve their online marketing goals, and we can do the same for you. Want to learn more? Contact us now!
